Case studies
A closer look at organic-growth programs I’ve led across fintech, AI, and logistics. Client names withheld for confidentiality.
Cross-border payments SaaS
Problem
Tool pages lost visibility after a Google core update, and content production was slow and manual.
Approach
Rebuilt topical authority with a top-of-funnel content engine for India to US/EU corridors, plus a structured recovery plan.
Result
Rankings recovered and the content program now scales steadily toward its goals. Verified figures on request.
AI voice-agent platform
Problem
A large content backlog with no efficient way to publish optimized articles at the pace the business needed.
Approach
Built an automated REST publishing pipeline with on-page SEO and AI-Overview-ready formatting baked in.
Result
Hundreds of optimized articles shipped through the pipeline, freeing the team from manual publishing. Verified figures on request.
Fleet management platform
Problem
SEO and publishing were disconnected, with schema and internal linking handled inconsistently by hand.
Approach
Designed a keyword-to-published workflow with automated schema, internal linking, and Slack-notified publishing.
Result
A repeatable system that turns a keyword into a live, optimized page with minimal manual effort. Verified figures on request.
Want to know more about my work?
Happy to walk through any of these case studies in more detail.
Get in touch